What can businesses gain from Twitter?

TV3  

Thu, 23 Apr 2009 10:48a.m

If you don’t know what Twitter is by now you’re obviously still stuck in last year.

These social networking tools have exploded into the popular culture, linking people in ways previously unheard of

But a visiting social media expert says they’re not just for keeping up with your mates or finding new ones.

Stephen Collins says it’s a communication model that business should adopt to survive the recession.
He spoke to Sunrise.
Lawyer on Twitter in Auckland.